Metrigy Research:
Business Value Analysis of Cyara
In-depth study of CX assurance solutions
Are you among the 77% who say AI testing is now essential… or the 23% left exposed?
AI-driven customer interactions are transforming CX at unprecedented speed, but they also introduce new, often hidden risks.
In this independent Business Value Analysis, research firm Metrigy evaluates how leading global organizations use automated CX assurance from Cyara to scale safely, reduce costs, and deliver flawless experiences across every channel.
48.4% of organizations cite new AI and automation risks as a top CX challenge, and 77% say AI testing and monitoring tools are now essential to their CX strategy.
This report reveals how companies using automated CX assurance achieved:
- 300% increase in AI defect detection
- 2,205+ hours saved in testing cycles
- 66% improvement in toll-free number uptime
- $1.4M+ annual savings from reduced escalations
Download the full report now to gain the data you need to confidently scale AI, reduce CX risk, and deliver seamless customer experiences at enterprise scale.
From the report:
“Without automated assurance, we were finding problems only after customers reported them. With Cyara, we catch issues before they ever hit our agents or our customers.”
– CX technology leader, global telecom company
“Cyara is used across the board to make sure that no matter what we build, it’s performant and can scale.”
– Senior engineer, healthcare tech company
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See what our customers are saying
Excellent and reliable IVR testing
What truly sets Cyara apart is their support team. They’re responsive, knowledgeable, and went the extra mile to ensure we were using best practices when setting up our testing scenarios. We now run campaigns daily, with some tests repeating hourly. Cyara has helped us maintain a high level of quality and confidence in our systems.
Mohammad S.
Dir. IT Telecommunications | Enterprise
Game Changer for Automated CX
Cyara is the gold standard for automated customer experience (CX) assurance. What stands out most is its ability to simulate real-world customer interactions across voice and digital channels with astonishing accuracy.
Surajit N.
QA Consultant | Enterprise
Cyara: An Excellent and Stable Testing Platform
The scripting is relatively simple and very simple to use.
Verified User in Insurance
Enterprise
Works with any technology platform
