March 24, 2016
Partner program to accelerate the delivery of Cyara’s market-leading customer experience management solutions
SAN FRANCISCO, CA – March 24, 2016 — Cyara announced today that they have launched a global partner program as a key strategy to accelerate delivery of their SaaS customer experience management (CEM) solutions. “Cyara is in a prime position to capitalize on the rapidly growing CEM market with tools that enable our customers to deliver flawless omnichannel customer experiences,” said Alok Kulkarni, CEO of Cyara. “Cyara’s partners will have a unique opportunity to not only bring market-leading solutions to their customers but also to improve their own bottom line.”
As customer experience moves from a nice-to-have to an operational mandate, the CEM market is expected to grow from US$4.36 billion in 2015 to $10.77 billion by 2020. From 2008 to 2015, CX innovation leaders have realized cumulative returns 50% greater than the S&P 500 market index. Cyara’s market-leading solutions have been enthusiastically embraced by customer experience leaders as evidenced by the company’s rapid 82% growth globally, over 100% growth in North America in the past year, and the addition of over 50 new “big brand” customers.
“The Cyara Partner Program is designed to help partners deliver integrated solutions to their customers,” said Bill Bryant, Director of Global Alliances for Cyara. The program is tiered; enabling partners to choose their level of investment and is designed for:
- Value Added Resellers
- Professional Services and System Integrators
- Service Providers and Technology Providers
According to Bryant, all partners experience the following benefits, with increased financial incentives at each level based on the partner’s level of investment:
- Annual recurring revenue (ARR)
- Attractive value-based margins
- Rapid partner ROI
- Customer stickiness
- Deal sizes from tens to hundreds of thousands
- Competitive differentiation
- Expanding their customer impact
Additional information about the partner program is available here in the March issue of the Cyara Customer Innovation newsletter.
Cyara accelerates the delivery of flawless customer experiences for voice and digital channels at scale while reducing the risk of customer-facing defects. As the global, market-leading provider of an omnichannel customer experience testing and monitoring platform, Cyara was named a Gartner Cool Vendor in CRM Customer Service and Customer Support, 2015. Every day, millions of flawless customer interactions are delivered by some of the most recognizable brands in the world utilizing the Cyara Platform. For more information, please visit www.cyara.com, or connect with Cyara on LinkedIn, Twitter, and Facebook.
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