Delivering seamless customer experiences at scale requires more than good intentions – it requires smarter assurance strategies that uncover hidden issues, eliminate inefficiencies, and enable teams to operate with confidence. Without the right approach, CX gaps can quickly create friction, frustrate customers, and erode productivity.

In this session, you’ll learn how leading organizations are modernizing their CX assurance practices to:

• Proactively identify and resolve issues before they impact customers. 
• Streamline workflows and boost productivity with intelligent automation and continuous testing. 
• Ensure seamless journeys across every channel – from voice and IVR to digital and conversational AI. 

You’ll also see a live demonstration of how assurance can be applied in practice to surface problems, optimize performance, and create more consistent, efficient experiences for both customers and operations teams. 

Whether your focus is CX strategy, operations, or testing, you’ll leave with practical insights and proven techniques to deliver high-quality experiences – faster, smarter, and at scale.