• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Cyara

Cyara

Cyara Customer Experience Assurance Platform

  • Login
  • Contact Us
  • Request a demo
  • Login
  • Contact us
  • Request a demo
  • Why Cyara
    • AI-Led CX Assurance Platform
    • AI vision for CX
    • Cyara partner network
    • Cyara Academy
  • Solutions
    • Transform
          • TRANSFORM – Drive CX Change

          • Functional, regression, & objective testing | Cyara Velocity
          • Performance testing | Cyara Cruncher
          • See all use cases >
          • Cyara platform - Transform - Drive CX change
    • Monitor
          • MONITOR – Assure CX Journeys

          • Telecom assurance | Cyara Voice Assure
          • CX & telecom monitoring | Cyara Pulse 360
          • Call ID line assurance | Cyara Number Trust
          • Agent environment assurance | Cyara ResolveAX
          • CX monitoring | Cyara Pulse
          • See all use cases >
          • Cyara platform - Monitor - Assure CX journeys
    • Optimize
          • OPTIMIZE — Leverage AI for CX

          • Conversational AI optimization | Cyara Botium
            • Functional & regression testing for AI agents
            • LLM-driven AI agent testing
            • Load testing for AI agents
            • NLP analytics for conversational AI in CX
          • Generative AI assurance | Cyara AI Trust
          • See all use cases >
          • Cyara platform - Optimize - Leverage AI for CX
    • Connect
          • CONNECT — Assure WebRTC CX

          • WebRTC optimization | Cyara testRTC
          • WebRTC monitoring | Cyara watchRTC
          • WebRTC quality assurance | Cyara qualityRTC
          • See all use cases >
          • Cyara platform - Connect - Assure WebRTC CX
  • Resources
    • CX Assurance blog
    • Customer success showcase
    • CX use cases
    • Events & upcoming webinars
    • On-demand webinars
    • Resource library
    • Customer community
  • About Us
        • About Cyara

        • About Cyara
        • Leadership
        • Careers
        • Legal statements, policies, & agreements
        • Services

        • Cyara Academy
        • Consulting services
        • Customer success services
        • Technical support
        • News

        • Press releases
        • Media coverage
        • Cyara awards
        • Partners

        • Partners

Blog / CX Assurance

July 12, 2018

The Path to DevOps: Accelerating the Delivery of Value

Gauthier Delmee, Cyara

Gauthier Delmee, Sr. Product Manager

Part of our work in the Domain Consulting team is advising Cyara customers on their Agile/DevOps journeys. Through this process, we’ve identified a path to DevOps in the contact center that I’d like to explore in more detail.

In the first post of this series, I talked about putting in the guard rails with design-driven assurance. In this post, I’ll talk about how to accelerate the delivery of value using automated deployment and configuration of off-the-shelf contact center software, or implementing cloud contact center software. And in part three, I’ll cover ways to reduce the cost of failure, through building solutions with testing and monitoring in mind, automated deployment and configuration, or using test data in production. 

Path to DevOps: put in guard rails, reduce the cost of failure, accelerate delivery of value

Value-Adding vs Non-Value-Adding Activities

There are a number of activities in a typical software development project:

  1. Planning
  2. Feature development
  3. Code builds
  4. Environment setup (deployment and configuration)
  5. Functional testing
  6. Regression testing
  7. Day 1 and level 3 Support
  8. Operations

Many of these are what I would term ‘value-adding activities.’ Chief among them is feature development, because new innovations and experiences are what really add value for an organization’s customers. A number of other activities are ‘non-value-adding,’ but they take up significant time and effort. Of the list I’ve outlined above, these non-value-adding activities are code builds, environment setup, regression testing, and day 1 and level 3 support. The key to accelerating the delivery of value lies in automating as many as possible of these non-value-adding activities.

Harnessing Automation

Everyone’s solution is different, but at a high-level, organizations can:

  • Orchestrate continuous integration (CI) and continuous deployment (CD) with solutions like XLR or uDeploy, etc. This controls/integrates the CI solution and deploys software
  • Monitor source code repos such as GitHub, BitBucket, or SVN, build and unit test with solutions like Jenkins, Bamboo, Team City, etc. for IVR apps, routing scripts and agent CTI soft phone applications
  • Maintain configuration as code, automate configuration migration between environments and easily roll forward and roll back. We have come across a number of different solutions for different contact center vendors, for example BlackChair (supports Genesys and Cisco), Pointel, InProd, and Eemaan
  • Trigger automated regression and load testing with Cyara, from the CI & CD solution using the REST API

Accelerating the Delivery of Value

Reallocating non-value-adding time and effort to Feature Development
Reallocating the time and effort from non-value-adding activities to Feature Development

Accelerating the delivery of value can be achieved by automating non-value adding activities using the tools I talked about. With automation, organizations can spend more of their time and effort in sprints on new feature development and new value creation than on non-value adding activities.

Increasing the speed of value delivery achieves a couple of objectives. First, by automating non-value adding activities, organizations also reduce the overhead of projects. That means they don’t need to bundle as many different features together to go through the development cycle. Typically, organizations take on projects with many features because the deployment, testing, and setup phases involve significant effort, so going through this process for just one feature is counterproductive. The cost to set up all the environments to produce one feature, for example, would outweigh its value. But, if organizations are able to reduce this overhead, they can reduce the number of features in a release and make smaller changes more often.

The benefit of fewer changes made more often is reduced risk. By making changes more often, organizations are effectively improving their ‘muscle memory’ — they become better at making changes because they practice. Another benefit is that the amount of change being made between releases is smaller, so there is also a reduced chance of issues. The other compounding benefit is that when regression testing is automated and done more often but in less time and with less effort, more defects are caught. This means the day 1 and level 3 support effort decreases. Strictly speaking, this activity is not really being automated, but the quality has improved, so some of the effort involved is removed, and that time can be reallocated to feature development.

In essence, the idea is to be more efficient in the activities that are non-value adding. So, organizations can take the time and effort they save by automating the code build, environment setup, regression testing, and day 1 and level 3 support activities and reallocate them to feature development. Following this practice reduces overhead and means organizations can bundle activities together in smaller batches and undertake the whole process a lot more frequently and quickly. This results in faster delivery of value to customers with better quality and reduced risk.

To learn more about how Domain Consulting can help you, contact us, or get in touch with your Account Executive.

Read more about: Agile development, Automated testing, Call centers, Contact center, Design-driven assurance, DevOps, Integrations, IVR testing, Performance Testing

Ready for seamless CX assurance?

Learn how Cyara’s AI-led CX productivity, growth, and assurance engine can help you eradicate bad CX.

Speak to an expert
Office view with Cyara dashboard

Related Posts

IVR performance

January 15, 2026

The Business Impact of a Broken IVR: Lost Calls, Frustrated Customers & Brand Damage

How are broken IVRs damaging your business? Learn how to overcome IVR defects with comprehensive CX testing and monitoring.

Topics: Automated testing, Customer experience (CX), Interactive voice response (IVR), IVR testing, Voice Quality

voice path testing

January 8, 2026

Why Proactive Voice Path Testing is Critical for Global Call Experience

As your business scales, your must ensure your customers can always reach you, no matter where they're calling from with voice path testing.

Topics: Automated testing, Customer experience (CX), Outbound Call Testing, Voice Quality

agentic AI

January 6, 2026

From Generative to Agentic: The Next Wave of AI in Contact Centers

Learn how agentic AI transforms customer service, enabling autonomous CX management and a new operating model built for speed and governance.

Topics: Agentic AI, AI governance, Artificial intelligence (AI), Contact center, Customer experience (CX), Generative AI

Footer

  • AI-Led CX Assurance Platform
    • Cyara AI Trust
    • Cyara Botium
      • Functional & regression testing for AI agents
      • LLM-driven AI agent testing
      • Load testing for AI agents
      • NLP analytics for conversational AI in CX
    • Cyara CentraCX
    • Cyara Cloud Migration Assurance
    • Cyara Cruncher
    • Cyara Number Trust
    • Cyara probeRTC
    • Cyara Pulse 360
    • Cyara Pulse
    • Cyara qualityRTC
    • Cyara ResolveAX
    • Cyara testingRTC
    • Cyara testRTC
    • Cyara upRTC
    • Cyara Velocity
    • Cyara Voice Assure
    • Cyara watchRTC
  • Use cases
    • Agent desktop testing
    • Cloud contact center monitoring
    • Contact center number test types
    • Contact center testing
    • Continuous testing
    • Conversational AI testing
    • CX monitoring
    • DevOps for CX
    • Email & SMS testing
    • Functional testing
    • Incident management
    • IVR discovery
    • IVR testing
    • Load & performance testing
    • Omnichannel testing
    • Outbound call testing
    • Regression testing
    • Voice biometrics testing
    • Voice of the customer
    • Voice quality testing
    • Web interaction testing
  • Resources
    • CX Assurance blog
    • Customer success showcase
    • Events & upcoming webinars
    • Resource library
    • On-demand webinars
    • Cyara portal & support site access
    • Customer community
  • About us
    • About Cyara
      • About us
      • Leadership
      • Careers
      • Cyara awards
      • Legal statements, policies, & agreements
    • Services
      • Cyara Academy
      • Consulting services
      • Customer success services
      • Technical support
    • News
      • Press releases
      • Media coverage
    • Partners
      • Partners
      • Integration & technology partners
      • Platform Integrations
Cyara
  • LinkedIn
  • Twitter
  • YouTube

Copyright © 2006–2026 Cyara® Inc. The Cyara logo, names and marks associated with Cyara’s products and services are trademarks of Cyara. All rights reserved. Privacy Statement