Executive brings a wealth of experience to lead Cyara’s global marketing efforts into the future.
REDWOOD CITY, Calif. – Jan. 03, 2024 – Cyara, the leading AI-powered Customer Experience (CX) Assurance Platform provider, today announced the appointment of Janet Vito as its new Senior Vice President (SVP) of Marketing. With this appointment, Cyara is in a position to elevate its brand presence and drive forward-thinking strategies that align with its ambitious growth plans.
As a seasoned marketing executive with over 25 years of experience, Janet has excelled in leading high-performing teams to drive revenue growth in dynamic, technology-driven environments. Most recently, Janet was Vice President of Marketing & Sales at uShip, a marketplace that connects people and businesses with logistics carriers. During her tenure, the company’s B2B revenue segment grew significantly through both sales-led and product-led growth motions.
“I am excited to embark on this journey with Cyara as their new SVP of Marketing,” said Vito. “Joining a dynamic company like Cyara presents a tremendous opportunity to lead transformative marketing initiatives, and I am eager to contribute my skills and insights to elevate the brand, drive innovation, and play a pivotal role in Cyara’s continued success.”
Previously, Janet was Vice President of Marketing at Mitratech, an enterprise B2B SaaS company in the legal and compliance space. While there, she led the entire marketing function, including product marketing, demand generation, marketing operations, corporate communications, and brand. Her career as a marketing leader began at PE-backed Accruent, where revenue tripled during her tenure. Serving as Senior Director of Marketing, Janet was responsible for building and scaling the product marketing and demand generation functions.
“I am thrilled to have Janet join Cyara as the new SVP of Marketing,” expressed Rishi Rana, President of Cyara. “Janet’s extensive experience and demonstrated success in various private equity-led SaaS companies makes her an invaluable addition to our team. Her expertise will be crucial as we continue our growth journey and maintain our position as industry leaders in AI-driven CX Assurance.”
Cyara revolutionizes the way businesses transform and optimize their customer experiences. Cyara’s AI-powered CX Assurance Platform empowers enterprises to deliver flawless interactions across voice, video, digital, and chatbot experiences. With Cyara, businesses improve customer journeys through continuous innovation while reducing cost and minimizing risk. With a 96% customer retention rate and world-class Net Promoter Score (NPS), today’s leading global brands trust Cyara every day to deliver customer smiles at scale.
To learn more, visit cyara.com or call 1-888-GO-CYARA.
10Fold Communications for Cyara