A major telco was looking to improve their customer experience by designing and delivering new omnichannel customer journeys that would make it easier for customers to receive great customer service. To facilitate the development required for these journeys, they were looking to adopt Agile development, and implementing automated testing was a key enabler for Agile. As they rolled out test automation to drive the success of those two initiatives, they uncovered an unexpected benefit of test automation; QA resources now had the time to focus on designing great customer experiences, and not just validating that systems work.
Cyara
Cyara Customer Experience Assurance Platform
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