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Blog / CX Assurance

December 21, 2023

VoIP: The Importance of Quality Audio & Continuous Testing

Lorraine Kelleher

Voice over Internet Protocol (VoIP) refers to the process of voice being compressed and then transmitted over the internet to a receiver. At the receiving end it is decompressed back into an audible voice. 

Utilizing VoIP over traditional phone lines offers numerous benefits.

  • Lower costs: VoIP provides lower calling rates, especially for international calls. This is because it utilizes the internet to transmit voice data, bypassing traditional phone networks and resulting in reduced costs for businesses and individuals.
  • Quality and reliability: As internet infrastructure improves, VoIP call quality also significantly enhances, often matching or surpassing traditional landline call quality once there is a stable high-speed connection in place.
  • Portability and flexibility: VoIP services only require an internet connection to operate. This allows users to easily make and receive calls on any of their devices regardless of their location. This high level of portability and flexibility is particularly beneficial for remote workers and individuals who travel frequently.
  • Scalability: Highly scalable VoIP systems facilitate easy addition or removal of lines without the need for major infrastructure change. This scalability is especially beneficial for businesses who are experiencing rapid growth or even fluctuations in their communication needs.
  • Feature-rich services: Beyond standard calling, VoIP systems often offer an array of features, such as voicemail, call forwarding, video conferencing, call waiting, and much more. These additional functionalities can enhance communication and productivity.
  • Redundancy and disaster recovery: Integrated redundancy and backup solutions in VoIP ensure continuous communication even during network outages.
  • Integration capabilities: VoIP systems generally integrate well with other digital tools, enabling seamless collaboration and communication across various platforms. It integrates with customer relationship management systems, email, and other productivity tools to enhance overall efficiency.
  • Advanced analytics and reporting capabilities: VoIP systems frequently offer users detailed analytics and reporting capabilities. This may include providing insights into call patterns, durations, and other metrics. The resultant data can then be used for performance evaluation and business intelligence purposes.

Importance of VoIP Quality Testing

Despite the cost savings and additional features that you can’t get from your traditional landline, VoIP services can also be impacted by a number of issues. These can result in choppy audio, echoing and poor quality audio. This is why it is vital that businesses utilizing VoIP regularly conduct voice quality testing. 

Voice quality testing isn’t merely an extra step; it’s a crucial element in ensuring a seamless and satisfying caller experience. The quality of VoIP calls directly impacts on productivity, customer satisfaction, and your brand’s overall perception.

Conducting VoIP quality tests is a proactive measure to identify, analyze, and address any potential issues before they impact communication for your staff or customers. Through comprehensive testing, you gain insights into network conditions, identify bottlenecks, and optimize VoIP infrastructure performance. This proactive approach minimizes disruptions, preserves call integrity, and bolsters communication system reliability.

It guarantees consistently high call quality standards while aiding in optimizing network configurations for more efficient bandwidth usage, ensuring a smooth communication experience for all users.

Understanding your VoIP Quality

Assessing VoIP quality involves analyzing specific metrics that indicate the performance and reliability of the communication system, including:

  1. Mean opinion score (MOS): MOS is a standardized measure used to quantify the quality of human speech in communication systems. It provides a numerical score based on user feedback, evaluating factors such as clarity, delay, and distortion.
  2. Perceptual evaluation of speech quality (PESQ): PESQ is an industry-standard audio quality measure that is both objective and internationally recognized. It takes into account various critical characteristics, including audio sharpness, call volume, audio lag, clipping and interference.
  3. Jitter: Jitter measures the variation in packet arrival times. High levels of jitter can cause audio disruptions and inconsistencies during calls.
  4. Packet loss rate: This metric calculates the percentage of data packets lost during transmission. Excessive packet loss adversely impacts call quality.
  5. Latency: Latency measures the delay between the sending and receiving of data packets. High latency leads to communication delays, affecting the flow of conversations.
  6. Network reliability: Network reliability analyzes network uptime, stability, and redundancy. This is crucial for ensuring consistent and reliable VoIP service.

Manual and Automated VoIP Testing

Manual testing methods involve human intervention to evaluate and analyze VoIP call quality. Testers subjectively assess factors like audio quality and delays by listening to calls. Call simulations may also be used where testers simulate real-world calling scenarios to assess the quality under specific conditions, for example by mimicking network congestion or varying their bandwidth to understand the implications. While manual testing allows hands-on evaluation, it is subjective and time-consuming.

On the other hand, automated testing utilizes specialized software and solutions such as Cyara to perform rigorous and systematic evaluations of VoIP call quality. Scripted tests ensure repeatability and consistency under different conditions. These automated tests provide real-time reports on audio quality metrics like jitter, packet loss, and latency. Audio quality scores, such as MOS or PESQ, offer detailed and objective insights. Automated testing typically offers much greater efficiency, scalability, and the ability to perform extensive tests more quickly. The resulting detailed reports and analytics are easily comprehensible and actionable for performance enhancements.

Conclusion

VoIP has transformed communication, compressing voice data and transmitting it over the internet. Its benefits – lower costs, enhanced quality, portability, scalability, feature-rich services, redundancy, integration, and advanced analytics – transform how we connect today.

However, despite these advantages, VoIP may encounter issues such as choppy audio or poor-quality calls. VoIP quality testing plays a pivotal role in proactively identifying, analyzing, and resolving potential issues, ensuring optimal performance and seamless user experiences.

Metrics like MOS, jitter, packet loss, latency, and network reliability are vital to gauge VoIP quality and ensure clear and effective communication. Testing methods vary from subjective manual evaluations to automated solutions like Cyara Pulse, offering efficiency, scalability, and objective analysis for performance enhancements.

VoIP quality testing is fundamental to guarantee reliability, consistency, and superior communication quality. Embracing proactive testing methodologies reinforces productivity, customer satisfaction, and brand reputation.

Read more about: Audio Quality, Automated Testing, Continuous Testing, Cyara Pulse, Manual Testing, Mean Opinion Score (MOS), Perceptual Evaluation of Speech Quality (PESQ), Voice over Internet Protocol (VoIP), Voice Quality

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