Cyara Receives 2019 TMC Labs Innovation Award from CUSTOMER Magazine
yara Receives 2019 TMC Labs Innovation Award from CUSTOMER Magazine

Cyara Receives 2019 TMC Labs Innovation Award from CUSTOMER Magazine

Cyara Automated CX Assurance Platform honored for innovation and leadership in improving the customer experience (CX)

REDWOOD CITY, Calif., April 15, 2020Cyara announced that TMC, a global integrated media company, has named the Cyara Automated CX Assurance Platform a 2019 TMC Labs Innovation Award winner, presented by TMC’s CUSTOMER magazine.

TMC Labs Innovation Awards honor products that display innovation, unique features, and significant contributions toward improving communications technology. They are granted to those companies demonstrating ground-breaking contributions to the industry.

“Congratulations to Cyara for earning a CUSTOMER Magazine TMC Labs Innovation Award. The Cyara Automated CX Assurance Platform has been selected for demonstrating innovation, superior quality and unique features that have had a positive impact on customer-related technologies,” said Rich Tehrani, CEO of TMC. “We’re pleased to recognize this outstanding achievement with a TMC Labs Innovation Award.”

“Customer experience is at the center of how brands differentiate in the marketplace and build customer loyalty,” said Alok Kulkarni, CEO and co-founder of Cyara. “We are delighted and grateful that CUSTOMER magazine has recognized our dedication to empowering brands to deliver a flawless customer experience across engagement channels and contact centers.”

CX experts use the Cyara Automated CX Assurance Platform to define customer journeys that Cyara’s automated bots verify by testing the network, applications, and even back-end data systems that power those journeys. Any performance problems along the journey are identified—from the customer’s perspective—so that brands can quickly remedy them to ensure consistently excellent CX.

Delivered in the cloud, Cyara’s technology is used by design and testing teams as part of their ongoing performance testing and production monitoring of customer engagement systems and channels. The Cyara Automated CX Assurance Platform delivers:

  • CX Assurance from the outside-in — simulate real-world customer interactions to assure journeys as your customers would experience them.
  • End-to-end testing and monitoring — assure journeys comprehensively from self-service through to agent-assisted service, and even assure the agent desktop experience.
  • Testing of omnichannel journeys — assure journeys in the widest array of voice and digital channels, including IVRs, agent routing, web, chat, chatbots, SMS and email, and journeys that span and hop multiple channels.
  • Maximum automation — increase CX quality by maximizing the automation of testing and monitoring, including automated discovery of the current CX, and automated test script creation and maintenance.
  • Ease of use — intuitive interface for building test scripts—no coding required—and the ability to share test scripts across the assurance lifecycle.

Since its launch in 1982 as Telemarketing Magazine, CUSTOMER magazine has been the voice of the customer experience, call and contact center, CRM, and teleservices industries. CUSTOMER has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries, which have had such a positive impact on the world economy, to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, CUSTOMER strives to continue to be the publication that holds the quality bar high for the industry.

About TMC
Through education, industry news, live events and social influence, global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. As a result, leading technology vendors turn to TMC for unparalleled branding, thought leadership and lead generation opportunities. For more information, please visit

About Cyara
As the world’s leading Automated CX Assurance platform provider, Cyara accelerates the delivery of flawless customer journeys across digital and voice channels while reducing the risk of customer-facing defects. Every day, the most recognizable brands in the world trust the Cyara Platform to deliver customer smiles at scale. For more information, please visit