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Blog / CX Assurance

June 13, 2024

Leveraging a Unified CX Assurance Platform to Accelerate Innovation at Scale 

Nancy Bergantzel

Nancy Bergantzel, Manager Solution Architects

As cliché as it may sound, time truly is money when it comes to customer interactions. From overnight delivery preferences, high-speed internet, curbside grocery pickup, or something even as unassuming as instant coffee, people want rapid results to their everyday problems. As our world and technology evolves, customers continue to demand that their interactions with your business are fast and seamless, and able to answer every query they may have within minutes at the most. 

Cyara’s AI-Led CX Transformation Platform empowers businesses to assure end-to-end CX quality across all channels. 

Person using CX assurance platform

And the fact is that your customers aren’t the only ones that want instant innovation. Contact center operations and innovation teams face constant pressure to deliver flawless CX, implement new technology, and improve existing infrastructure at the drop of a hat.  

For many contact centers, these tight deadlines and sky-high expectations can create a lot of additional stress and tension. In turn, this opens the door for errors to go undetected and escape into production, creating even more issues down the line. Time-consuming rework, troubleshooting, downtime—the list goes on, compounding existing pressure that degrades confidence and makes it nearly impossible to deliver the quality CX your customers expect. 

But this grim scenario doesn’t have to be the reality for your contact center. With a unified CX assurance platform, you can begin to scale your operations and innovate with confidence, all while reducing cost, effort, and risk. 

Accelerating Innovation with a Unified CX Assurance Platform 

Contact centers rely on multiple teams to develop CX journeys, with handoff points between steps in the development lifecycle. However, this process becomes inefficient when your teams begin to use varying tools and processes. The inconsistency from one team to another can create gaps and hinder visibility, allowing defects to slip through unnoticed and escape into production. In addition, the lack of visibility and control from one integration component to another slows down development, sometimes requiring rework and backtracking to ensure that your CX design remains functional after transitioning between specific project owners. 

Designing and developing CX pathways that will please your customers already requires plenty of coordination from your team. Multiple integrations make it even more difficult to achieve desired outcomes, demanding that your staff learn how to use multiple interfaces and put in extra effort to maintain consistency. Altogether, these complex obstacles add up over time, slowing down your team’s ability to deliver exceptional CX and scale with confidence. 

Conversely, a unified, comprehensive CX assurance platform allows you to effectively visualize and control every step of the CX development lifecycle. When your teams can consolidate tools and processes onto a single platform, you can eliminate the gaps and burden of handoff points. In this way, you can cut out unnecessary rework and drive your team forward, without any additional speedbumps to hinder your progress along the way. 

Adapt with Ease 

Adopting a unified CX assurance platform has helped companies realize their full potential and make massive strides towards reaching business objectives.  

Consider this real-world scenario that one of Cyara’s customers encountered: A major home improvement company wanted to improve their CX offerings in voice channels to deliver better customer service for existing customers and reach new prospects from across the globe. However, the company encountered several barriers that made it difficult to scale up its CX delivery. 

One of the primary challenges was the inconsistent, federated structure that divided various departments. Because each team had a high level of autonomy, each department acted in an individualized unit with their own processes. This structure made it extremely difficult to implement consistent testing and monitoring practices, which slowed the company’s overall ability to update its systems and achieve desired results. Instead, the company was falling behind in regression testing and issue remediation. 

When the company partnered with Cyara, the teams realized that they needed to implement changes to meet company goals and bring their CX offerings to the next level. The company replaced the inconsistent processes with Cyara’s solutions. When every team was using the same processes, they were able to streamline their CX development and execute their strategies with ease. 

When you use a fully integrated platform, you can test and monitor your CX journey through every stage of development to proactively identify and resolve defects, quickly adapt, and respond to emerging issues, and deliver quality with confidence.  

By saving valuable time and resources, your contact center can focus less on retroactively putting a band-aid on CX issues, and instead turn its attention to creating exceptional CX pathways and inform future business decisions. When it comes down to it, the answer is clear: when compared to a tech stack compromised of multiple integrations, a comprehensive, end-to-end platform enables operational efficiency and accelerates innovation in the long term. 

The Cyara Advantage 

Cyara’s AI-Led CX Transformation Platform provides end-to-end solutions, so that you can effectively test and monitor the entire CX development lifecycle. When you partner with Cyara, you’ll be able to assure quality at scale for all your communication channels, proactively address defects, and receive real-time notifications if a defect occurs postproduction, so that you can accelerate troubleshooting and eliminate issues before your customers are impacted. 

Delivering exceptional CX at scale isn’t always easy, but there’s no reason to increase the difficulty by using multiple disjointed solutions. With a unified CX platform, you can regain control and accelerate innovation at scale. Time is money, so there’s simply no time to waste. Contact us today to schedule a demo or visit our website to learn more about Cyara’s award-winning AI-Led CX Transformation Platform. 

Read more about: Automated Testing, Contact Centers, Customer Experience (CX), CX Assurance

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