The boom in global connectivity over the past several decades has greatly expanded the options available to customers. With just a single click of a button, customers can easily access hundreds of products and services from around the world, no longer limited by proximity to one another. And while this accessibility has allowed businesses and customers to connect from one corner of the world to another, it has also escalated competition. Now, your customers simply won’t settle for subpar interactions, and businesses that fail to deliver quality, seamless experiences will lose out on sales and fall behind.
Leading global brands leverage Cyara’s automated load and performance testing tools to assure CX quality, even during periods of peak traffic.
When your customers reach out to your contact center, your systems need to perform flawlessly, without any hiccups that can halt an interaction. Even a second of website downtime or minor jitter on a phone line can drive your customers away in search of a brand they can rely upon.
This year, you must make uptime a priority. By leveraging automated performance testing tools, you can regain visibility and control over your CX systems, to ensure you’re exceeding your customers’ expectations at every turn.
The Cost of Downtime
When it comes to delivering quality CX, every second counts. Studies have found that the vast majority—approximately 88%—of online customers are less likely to return to a website after a bad experience. Additionally, 53% of customers will leave a mobile site if it takes longer than three seconds to load. And that’s all it takes. Within a few, brief seconds, your customers can decide they aren’t willing to give your brand a second chance, and they’ll find a competitor that offers the products or services they need.
In short, downtime can have major implications for your business’ long-term success. Let’s look at an example.
Illuminating Downtime’s Impact on Your Business
Your software brand is launching a new product. For the past several months, all your teams have been working to ensure the product is flawless. From marketing to customer success, IT and product, your business’ entire focus has been on getting the word out and optimizing your offerings, so the launch can be successful. But when you launch the product and customers start visiting your website to learn more, your website crashes. Within a few seconds, your customers become frustrated and are much less likely to stick around until the issue is resolved, let alone purchase your product.
And this isn’t just about websites. Consider the importance of ensuring chatbot uptime. The process of designing, training, optimizing, and deploying a chatbot is no easy feat. Your business has to invest in the right tools and infrastructure, with the goal of streamlining interactions and reducing costs in the long run. But what happens when your chatbot falters? Instead of generating quick answers to your customers’ queries, the bot slows your CX to a crawl, leaving all your hard work to slip down the drain.
At the end of the day, downtime can sour your customers to your brand in an instant. It’s your job to stand out from the competition by delivering quality, reliable interactions. Without the right testing and monitoring solutions in place, your CX performance can suffer, leading to unnecessary reputational and financial risks.
How to Ensure Uptime with Performance Testing Tools
But this doesn’t have to be your reality. When you take the proactive approach to CX assurance with automated load and performance testing tools, you can verify your system’s ability to perform, even under peak load conditions. With an automated testing and monitoring solution, you’ll gain insights necessary to understand how your system is performing, identify areas for improvement, and resolve issues before your customers notice.
With an automated performance testing solution, you can improve your CX by:
- Testing your entire infrastructure: Manual tests are time-consuming and resource-intensive, requiring hours of work to verify just a fraction of your infrastructure. With an automated performance testing tool, you can confirm your entire system’s performance, not just its parts.
- Simulating real-world conditions: Understand how your CX systems will perform post-deployment by simulating real-world interactions. A solution can simulate real customer interactions so you can find and address defects proactively.
- Identifying and remediating CX defects: Before your CX channels are released to the public, you must ensure your systems are performing flawlessly, without any hidden risks. If an automated test encounters a potential issue, you can quickly troubleshoot and address the defect.
- Updating your system with confidence: Whenever you change or update your system, new defects can emerge and harm your CX performance. But by continuously testing and monitoring your infrastructure, you can mitigate issues before they cause disaster.
- Improving contact center efficiency: Troubleshooting and issue remediation processes can take hours without the right insights and data at hand. If your tests uncover an issue, you’ll receive a detailed alert that you can use to accelerate processes and improve overall team efficiency.
Performance testing shouldn’t be saved for peak traffic seasons or in preparation for a release. It’s necessary to maximize the value of your CX investments through the entire year.
Discover Cyara’s Automated Performance Testing Tools
It’s time to ensure you’re setting your business up for success by verifying your infrastructure’s performance through every stage of the CX development lifecycle. With Cyara’s AI-Led CX Transformation Platform, you can easily test, monitor, and optimize your CX channels.
Cyara Cruncher is part of our comprehensive CX assurance suite, designed to help you stress-test your customer journeys and address defects before your customers are impacted. Cruncher automatically generates thousands of interactions, simulating real-world customer activity, providing you with data-driven insights so you can better understand your CX performance.
With Cruncher’s end-to-end performance testing tools, you can:
- Test individual aspects of your architecture.
- Find and fix defects that lead to downtime.
- Ensure your teams, technology, and third-party providers are working in sync.
- Confirm incremental changes and updates to improve overall CX quality.
Today, your customers won’t settle for subpar CX. Your business’ long-term success hinges on your ability to deliver flawless interactions, without downtime or other defects. But you aren’t alone. Contact us to schedule a demo and see how Cyara can help you deliver quality interactions and differentiate your brand from the competition with our performance testing tools or visit cyara.com to learn more.
